Empowering Farmers, Embracing Sustainability

SUSTAINABLE SOURCING

At atulya, our journey begins at the heart of India’s vibrant farmlands, where we establish direct partnerships with local farmers who share our passion for sustainability and natural beauty. By sourcing our ingredients directly from ethical, small-scale farms across India, we ensure that each element of our products is grown with care, and respect for the land, and without harmful chemicals. This direct relationship allows us to support farming communities while promoting sustainable agricultural practices. From the nutrient-rich soils to the hands that harvest the ingredients, every step of the process reflects our commitment to ethical sourcing. We work hand in hand with farmers who employ eco-friendly techniques, minimizing environmental impact and protecting biodiversity.

Beyond ingredients, our dedication to sustainability extends to the materials we use in our packaging. By prioritizing recyclable, biodegradable, and reusable materials, we aim to reduce our ecological footprint, ensuring that our products are not only good for your skin but also gentle on the planet.

Who or what is atulya, you ask? It's You! 

Every Natural, Radiant Version Of You!

You

At atulya, we believe that nature holds the key to radiant beauty. Our products, powered by plant-origin ingredients, are formulated without the use of harmful chemicals or synthetic additives, ensuring that they retain their natural potency and bioactivity. In their purest form, these ingredients provide the best care for your skin and hair.

  • We want you to know that we value transparency in every aspect of our production.
  • We want you to trust that when we say “natural,” we mean it and that we stay true to our plant-powered ethos.
  • We believe in being certified as a sustainable, eco-conscious brand, so you never have to doubt the integrity of our products.
  • By choosing atulya, you’re not just choosing effective self-care you’re supporting ethical, environmentally responsible practices.
Sustainability

At atulya, sustainability is at the heart of everything we do. We are committed to using eco-friendly practices and materials in every step of our production process, from sourcing to packaging. We believe that taking care of our planet is essential for a healthier future, and we take conscious steps to minimize our environmental impact.

  • Our plant-based ingredients are sustainably sourced from farmers, ensuring that they are grown without harmful pesticides or chemicals that damage the soil and water.
  • We prioritize the use of recyclable and biodegradable packaging, minimizing plastic waste and reducing our environmental footprint.
  • Our production process is designed to conserve energy and reduce carbon emissions, making sure that every product is crafted with minimal environmental impact.
  • We are continually striving to improve our sustainability efforts, partnering with environmentally conscious suppliers and supporting reforestation and conservation projects.

FOUNDER’S VISION

At atulya, we believe that true beauty is the perfect balance of nature and innovation. We source the finest ingredients from nature’s best caretakers that are our farmers and combine natural extracts with scientifically proven actives to create products that are as gentle on your skin as they are effective. Our inspiration comes from the incredible power of nature, and our mission is to deliver its benefits directly to your beauty routine.

What You Leave Behind When You Choose atulya?

The beauty of choosing atulya lies not only in what’s inside but also in what
we leave out.

atulya Proudly Offers Skincare Free From

Sulfates

Sulfates are harsh cleansing agents that strip your skin of moisture. atulya avoids all forms of sulfates, even plant-derived ones, opting for gentle, nature-inspired alternatives.

Parabens

Parabens are synthetic preservatives linked to various health concerns. atulya uses no parabens, relying on natural preservation methods to ensure product safety.

Silicones

Silicones create a false sense of smoothness without truly benefiting your skin. We prefer natural butter and oils that nourish and soften.

Artificial Colour

At atulya, we believe in letting nature shine through. That's why we never use artificial colors in our products. The hues you see come purely from the natural ingredients themselves, without synthetic dyes thatmay cause irritation or harm. 

Phthalates

These chemicals are controversial for potential hormone disruption and long-term health risks. atulya, instead, uses botanical extracts and essential oils for a refreshing scent that prioritizes safety and purity

Petrochemicals

These ingredients can create a barrier on the skin, blocking pores and disrupting its natural balance. Instead, atulya uses plant-based oils and butter that nourish and hydrate the skin

PROUDLY PRESENTED BY