For years I have been searching for a hair conditioner or mask that will nourish my dry frizzy hair. I use this mask before washing my hair and sometimes after washing. Either way, I leave it on for a good 15 to 20 minutes. I usually feel that my hair is soft and shiny right after the wash, however, I am actually able to see the actual result only the next day.High recommend the mask along with the shampoo too. Very nice product, make hair smooth and manageable. Make sure to use after hair smoothing. I have used this product earlier in the salons . Liked it hence ordered it . But the product doesn't seems the same . Its results are very average.